The Role of Kazakhstani Media in Covering the 2024 Floods in Western Kazakhstan

Abstract

This study examines the role of state-affiliated media in covering the 2024 floods in Western Kazakhstan through the lens of agenda-setting and framing theories. Media coverage of natural disasters plays a significant role in shaping public perception, evaluating government response, and influencing how citizens interpret and react to such crises. However, media outlets may sometimes resort to sensationalism, emphasizing shock, panic, dramatic characters, and emotional elements over factual reporting. The aim of this research is to analyze how the flood was covered in Kazakhstani media and identify the dominant frames used. The study employs a mixed-method approach, including quantitative and qualitative content analysis of 30 articles published between February 24 and April 14, 2024, by Tengrinews.kz and Ak Zhaik. These outlets were selected based on their readership, editorial stance, reach, and reporting style. Tengrinews is among the most widely read news portals in Kazakhstan. The findings reveal that flood coverage significantly shaped public opinion and government response, with the dominant themes being: emergency management, statements by President Kassym-Jomart Tokayev, the condition of affected populations, aid delivery efforts, government accountability, infrastructure damage, and the broader social impact.