AN EXAMINATION OF DIGITAL BANKING TECHNOLOGY ACCEPTANCE AMONG MIDDLE AGED PEOPLE IN KAZAKHSTAN: A CONCEPTUAL INVESTIGATION

Abstract

The rapid growth of global internet use has caused an acute
need for organizations to implement technologies in their daily operations. In
particular, financial institutions began to promote digital banking services
among their customers. Although online banking seems attractive, many people
from different age groups are still resistant to its adoption. Thus, this paper
proposes a conceptual approach to adoption of internet banking among middleaged people in Kazakhstan.
The studies conducted on IS/IT adoption by using Technology
Acceptance Model (TAM) have revealed the limitations of the original model.
That is why original TAM should be extended in order to explain the key factors
that are affecting the customers' adoption of internet banking. In this work we
studied the IS literature about internet banking adoption through implementing
different theories from the psychology field in order to construct a conceptual
model that would have greater explanation of people's beliefs to use new
technologies. In particular, we added variables, such as Subjective Norm, Trust,
Perceived Risk and Word of Mouth to the conceptual model.