FORMATION OF THE MEDIA BRAND OF THE TV CHANNEL" QAZAQSTAN"

Abstract

Promotion plays a significant role in shaping a media
brand. In today's market, it is important not only to produce television
programs but also to deliver them to the audience. This article illustrates
the influence of promotion on the development of the "Kazakhstan" TV
channel as a media brand, using examples. It examines the growth of the
"Kazakhstan" TV channel from 2012 to 2017, showcasing the pace of
development, program changes, and ratings.