The Founder’s Personality as a Company Brand: The Role of Social Media in Promoting and Shaping the Reputation of Small Businesses Based on the Pastry Industry. Journal of Media studies, [S. l.], v. 3, n. 3, p. 66–81, 2025. DOI: 10.47344/sdubss.v57i1.001. Disponível em: https://jms.sdu.edu.kz/index.php/jms/article/view/83.. Acesso em: 3 feb. 2026.